In 1997 the Da Silva De Goes family established Goisco Wholesale Club (hererinafter Goisco) in Willemstad, Curaçao. Goisco is a successful retail business where consumers may buy in large, wholesale quantities at lower prices. The loyalty program with the Goisco Membership Card offers members of Goisco even lower prices and other deals. Started as a convenience store and subsequently a small minimarket, during the years Goisco developed itself as one of the most innovative retail businesses in Curaçao with a mega store selling both food and non-food items, a so called club store concept. Goisco also sells its' own private label.